Although you might think your online reputation is pretty good, did you know that your brand’s reputation is constantly shifting and being redefined by every comment, post, and review you are mentioned in?
Customers aren’t the same as family and friends. As soon as they learn about your business for the first time, they will make considerations and buying decisions based on what others are saying about you online.
Your reputation should be managed proactively if you want your customers to keep coming back. You need to improve the reviews you receive across the web.
In this blog, we’ll look at four things you can do to earn your business some well-needed star power.
1. Monitor your digital presence
Keeping an eye on your brand online helps you determine how your brand appears right now. It’s tough to improve anything if you don’t know what’s working and what’s not.
Your monitoring strategy depends on where your brand is available. How many people talk about you on social media, forums, or review sites such as TripAdvisor or Amazon? Do you even know?
Twitter and Facebook are two of the most popular social media platforms, but they aren’t the only ones. To find out what people think about your brand or product, perform regular searches on each platform. Besides being able to deal with problems, you can also gain valuable insight into the way consumers perceive your brand. You should be checking all relevant platforms, not just the ones on which you are active.
2. Make an online review strategy
Do you respond to reviews one at a time with the same generic message, copied and pasted from a document? An online reputation management tool allows you to automatically fill in a responsive template with custom verbiage unique to every reviewer.
Let’s face it, most people don’t leave reviews unless they have strong negative feelings about the product or service they received. Engage your delighted clients with marketing campaigns by asking for feedback so that those trying to find your brand can get the full story.
3. Stay consistent and always deliver on your promises
Maintaining a great online reputation requires living up to your word and being consistent in all areas of communication with your customers. Making and keeping the changes you commit to are important to maintaining your online reputation.
Since everything is said online and public, anyone can follow the story and find out if it ends badly. If your customer support is never available, or you treat unhappy customers disrespectfully, no amount of marketing can help save your online reputation.
Taking customer feedback as an opportunity to make real changes to your business will cause your customers to notice, and will lead to more repeat business.
4. Take notes from your competition
Those who are smart learn from their mistakes—those who are geniuses learn from watching others.
Watch what tricks and strategies your competitors are using, and learn from their strengths and weaknesses to improve your reputation strategy.
Building an online presence can seem daunting, especially when you are doing it on your own. Imperial Digital simplifies the process so that you can get online faster. Visit our website to learn how we can help you grow your business.